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Men tend to act like single-issue voters: If a prospect is not attractive enough, he or she usually doesn’t qualify for a first date, period.
Expressing an interest in particular hobbies appeals to prospective dates, too.
"Men prefer physical fitness in women gained via yoga, aerobics and gym, not via rugby and bodybuilding," explains Prof Khan, "while women prefer bravery, courage and a willingness to take risks rather than kindness and altruism in their partners." Another recent study showed that words such as "skiing", "yoga" and "the ocean" help men get dates; "sweet", "running" and "dance" help women get dates online. Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".
Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).
Smiley face emojis work unexpectedly well online - indeed, people who use emojis apparently have more sex.
These photos create the most conversations because they break the ice.